Course booking websites have some fierce competition and driving more traffic to your site can be quite challenging. Whether you offer business courses, private educational courses or a combination of the two getting people to your website and standing out from the competition can be difficult.
Thankfully there are a number of ways you can drive more traffic to your website and once you have a visitor you have a much higher chance of converting them into a customer. So, without further ado let’s look at how you can drive more traffic to your course booking website and increase engagement all at the same time.
Email Newsletters and Campaigns
In the age of social media and instant messaging email might seem a little old fashioned. But ignoring email as a method of communication will be a big mistake. Course booking websites can make great use of email especially when used in a newsletter.
Email marketing is incredibly effective and by using a newsletter you can increase engagement with large groups of people. Email newsletters, in particular, are a great way of targeting previous customers you want to do business with again.
Always offer a newsletter on your website to ensure you can stay in touch with people who have visited before. But emails can bring new visitors to your website as well if you carefully plan an effective email marketing campaign.
An email campaign if carefully put together can easily bring a lot of traffic to your website just make sure you take the time to select people who have an interest in what you’re offering. Target businesses or people who you think will value your services and then you will have a much higher rate of traffic.
Search Engine Optimised (SEO)
Course booking websites are numerous and while many have specialities even the more niche sites will likely face stiff competition. So, getting yourself high in the search rankings is very important, you want to be on page 1 of the Google search results and you shouldn’t settle for anything less.
With search engine algorithms always changing this can be tricky, you might get a good position and then quickly lose it. So, you should also ensure you are generating new and exciting content, yes things like keywords and backlinks to respectable websites are very important but SEO goes beyond those.
Your website’s design and layout are also an important part of SEO as well. If you want your website to rank high it will need to be fast and easy to navigate so make sure you don’t get to hung up on keywords. When creating new content make sure it is engaging and interesting to read, don’t just clutter things up with keywords.
PPC or pay-per-click is one the most effective ways to increase traffic to your website however there are some potential downsides to using PPC. PPC will essentially highlight your website in the search results guaranteeing you a better position but for every click, you get you will need to pay the cost per click from your budget.
PPC is available from numerous different providers so you will need to choose who you use carefully. While it is most commonly used on search engines you can use PPC on other websites like Amazon or Facebook. These will run adverts for your website and when people click on them you will then need to pay a charge.
PPC is a very effective way to bring more people to your website and course booking sites can certainly utilise it effectively. However, PPC can be very expensive as the cost could easily spiral out of control and a click won’t always turn into a sale. So, you will need to monitor your PPC campaign closely and have a strict budget.
Social media is a very effective way to bring more people to your website. Course booking sites, in particular, should spend time building up a strong social media presence so they can engage with more people. The more followers you get the higher odds you have of people seeing your content and then going to your website.
Course booking websites can utilise more visual social media websites more effectively than many other businesses as well. So, if your course booking business isn’t on social media yet get started! Every time you make a post or share some content link it back to your website and you could quickly increase traffic to your website.
Upselling is an effective way to bring more traffic to your website while also helping you increase profits at the same time. However, you need to use upselling carefully as it can easily put people off utilising your services if you do it the wrong way.
You need to target customers carefully with upselling, you should aim for coordinators who will often be looking for course bookings for larger projects or delegates who already have a course booked or customers who have used your services before. Upselling to these kinds of customers can easily increase the number of people visiting your website to see what you offer.
Refresher emails are a great way to bring people back to your website if they have used your services before. A refresher email can be programmed to be sent out after so many months to customers you have served in the past. Many businesses use these and course booking websites can benefit as well.
For example, you could send out a refresher email three months are someone as used your services. The email could ask for their feedback, offer a discount on future course bookings or simply be framed like a standard newsletter. There are lots of ways you can design a refresher email and they can all help bring more traffic to your website and even get your more sales.
So, that is a look at six different ways course booking websites can generate more traffic. Whether your focus on just one or two of these methods or utilises them all when done right you can increase traffic to your website.
If you wish to know more?
Contact Dante Systems to find out how we can make a noticeable difference to the way you add convenience and revenue to your course booking system. Request your free trial with nothing to lose and everything to gain. Telephone: 0117 405 8158. Email: [email protected]