A course booking system integrates with your website, allowing you to take online bookings at any time of the day. More importantly, a quality booking system makes it easier for new and returning customers to book courses without making any enquiries or waiting for responses.
As more transactions take place online, an optimised course booking system can take full advantage of your inbound marketing strategies and turn your website into your most powerful business tool.
What are the key functions of a course booking system?
A course booking system removes unnecessary steps in the purchasing process so website visitors can instantly click to book and complete the payment. You can generate traffic from online channels (organic search, paid search, social media, etc.) and convert them into paying customers – no inquiries or follow-up required.
The key to any booking system is shortening the gap between interest and payment confirmation by implementing seamlessly with your website so users can access all of the information they need to make informed purchase decisions and, then, take action by completing the booking, on the spot.
As standard, any online booking system for training providers should include the following key features:
- Website integration so you can take bookings on your course pages.
- Customer account portal: An interface for customers to manage their bookings.
- Payment processing: Integration with payment processors so you can accept payments on your website.
- Checkout pages: Customisable checkout pages to match the design of your website.
- Live course availability that always shows the number of available seats in real-time.
The entire booking process should become a seamless part of the experience on your website and users should never notice they’re using external technology (eg: payment gateways) because the look and feel is 100% consistent with your website.
This will require some customisation so you’ll need to check that your booking system allows you to customise the design or the company you’re dealing with provided a customisation service.
A quality booking system simplifies the experience so users can complete bookings with the minimal number of clicks and data entry. This is crucial for maximising conversions on your course pages – a topic we’ve covered in a previous article, 7 Ways to Optimise Online Course Booking Conversions.
At Dantae, we fully customise our online booking system to fit seamlessly into your website and meet the unique needs of your business. We aim to turn the course pages on your website into your most powerful lead generation channel while the automation technology in our training management system (TMS) helps you grow your business – without the added workload – so you can handle more clients and increase revenue.
Is Dante the perfect TMS for your training business?
Contact Dante Systems to find out more about our training management system and discover how we can help you drive more revenue and business growth by increasing the productivity of your workflow. Request your free trial with no obligation or credit card details required. Telephone: 0117 405 8158. Email: email@example.com.