Why Cookies Matter & How We Use Them

1. What cookies are

Cookies are small text files that a website places on your device when you visit it. They let the site, or the services it uses, recognise your browser on later pages or visits. Some websites also use similar technologies, such as your browser’s local storage, for the same purposes; in this policy we call all of these “cookies”.

Cookies set by our own website are first-party cookies. Cookies set by the services we use, such as Google or LinkedIn, are third-party cookies, and those companies are responsible for how they use the information they collect.

2. Your choice

When you first visit our website, a banner asks whether you accept analytics and advertising cookies.

• If you accept, we load the analytics and advertising tools described in sections 4 and 5.
• If you reject, or until you choose, none of them is loaded and none of their cookies is set. The website, including our chat, works fully either way.

You can change your choice at any time with the Cookie Settings link at the bottom of every page. If you withdraw consent, the tools stop collecting information from that point on; you can delete cookies they have already set in your browser’s settings (see section 7).

3. Strictly necessary storage

These are always used, because the website needs them to do what you ask of it. They don’t identify you and aren’t shared with anyone.

• Your cookie choice (dante:consent, in your browser’s local storage): remembers whether you accepted or rejected cookies, so we don’t ask on every page. Kept until you clear your browser’s storage.
• How you found us (dante:attribution, in your browser’s session storage): if you arrived from an advert or a campaign link, it remembers the campaign details for this visit, so that an enquiry you choose to send us records how you found us. It’s deleted when you close the tab, and goes nowhere unless you send an enquiry.

4. Analytics cookies (only if you accept)

These help us understand how visitors use our website, so that we can improve it.

Google Analytics

Google Analytics tells us how many people visit, which pages they view, how long they stay, the type of device they use and how they reached us (for example, from a search engine or an advert). We use it to see which content is useful and to measure enquiries such as demo bookings.

• _ga: distinguishes visitors. Up to 2 years.
• _ga_<ID>: keeps track of your visit. Up to 2 years.

See how Google uses information from sites that use its services.

Microsoft Clarity

Microsoft Clarity shows us how visitors interact with our pages, using heatmaps and recordings of sessions (mouse movements, clicks and scrolling), so we can find what’s confusing or broken. It’s set up to hide what you type into forms.

• _clck: recognises returning visitors to Clarity. Up to 1 year.
• _clsk: joins the pages of one visit into a single session. Up to 1 day.

See the Microsoft Privacy Statement.

HubSpot

HubSpot is our customer relationship management system. Its analytics cookies record the pages you visit, so that if you send us an enquiry we can see which pages you were interested in and help you better.

• __hstc: the main HubSpot tracking cookie, recording visits. Up to 6 months.
• hubspotutk: identifies your browser, so an enquiry you send can be linked to your earlier visits. Up to 6 months.
• __hssc and __hssrc: keep track of the current visit. Up to 30 minutes, and until you close your browser.

See HubSpot’s cookie information.

5. Advertising cookies (only if you accept)

These measure how well our adverts work and let us show our adverts to people who have visited our website.

Google Ads

• _gcl_au and related _gcl_ cookies: record when you’ve come to our website from a Google advert, so we can tell whether the advert led to an enquiry. Up to 90 days.
• Google may also set its own cookies on its domains (such as doubleclick.net) to show our adverts to previous visitors (remarketing).

You can control the adverts Google shows you in My Ad Center.

LinkedIn Insight Tag

The LinkedIn Insight Tag tells us when people who have seen our LinkedIn adverts visit our website or book a demo, and gives us anonymous reports about the industries and job roles of our visitors.

• li_fat_id: records when you’ve come to our website from a LinkedIn advert. Up to 30 days.
• LinkedIn also sets cookies on its own domains (such as bcookie, lidc, UserMatchHistory and AnalyticsSyncHistory) for advert measurement and targeting.

See LinkedIn’s Cookie Policy.

6. Chat

Our chat window is provided by HubSpot and works whether or not you accept cookies. If you start a chat, HubSpot asks whether it may set a cookie (messagesUtk, up to 6 months) to remember your conversation if you come back. You can say no and still chat.

7. Managing cookies in your browser

As well as using Cookie Settings, you can block or delete cookies in your browser. Chrome, Edge, Firefox and Safari all explain how in their help pages. Deleting cookies also clears your cookie choice, so the banner will ask again on your next visit.

8. Changes to this policy and contacting us

We update this policy when the tools our website uses change; the date at the top shows when it last changed. For how we handle personal information more generally, see our Privacy Policy. If you have any questions about cookies, please contact us.