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Build long-term relationships with customers

Training CRM

A CRM built for training providers. Manage prospects, enquiries, deals and bookings with ease, keep every customer conversation in one place, and let automation bring customers back.

  • Deals pipelineYour stages, enquiry to booking
  • Every email loggedAgainst contacts and companies
  • Automated remindersDrive repeat bookings
  • Connects with ZapierThousands of other apps

Training CRM features

A CRM Built for Training Providers

Manage every part of your customer relationships in one integrated training CRM, from tracking enquiries and deals to storing emails and automating refresher reminders.

01Deals Pipeline

Track and Manage Sales with Complete Visibility

Stay in control of your sales with a deals pipeline set up around your own process. Move each deal through your stages, from first enquiry to confirmed booking, see the value at every stage, and keep each deal linked to its company, so your team can prioritise opportunities and close more of them.

What’s included:

  • Tailor deal stages to your sales process
  • Associate deals with company records
  • Link bookings to won deals

02Training Overview

Complete Visibility Across Your Training Data

Dante’s training CRM keeps every customer’s training data in one place, so your team can answer enquiries quickly and confidently. Bookings, invoices, attendance and each delegate’s full training history are connected and a click away, along with the refreshers coming due.

What’s included:

  • Track bookings, invoices and attendance
  • See each customer’s training history
  • Respond to enquiries with ease

03Storage & Mailboxes

Keep Every Interaction Organised and Accessible

Never lose track of a customer conversation. Every email and text Dante sends is logged against the contact, the company and the booking, with its delivery and opens tracked. Copy Dante in on emails from your own mailbox to log them too, and add BCC addresses to alert colleagues outside the system.

What’s included:

  • Emails and texts stored in the training CRM
  • CC Dante to log your own emails to contacts
  • BCC addresses for external alerts

04Automate Training

Drive Repeat Business with Smart Automation

Keep customers coming back with automation that supports their ongoing compliance. Send reminders by email or text ahead of training expiring, encourage rebooking, and include a link to your booking portal so it’s easy for customers to act.

What’s included:

  • Notify customers ahead of training expiry
  • Encourage rebooking and engagement
  • Include links to your booking portal

05Integrate Existing CRM

Connect Your Existing CRM and Thousands of Apps

Already use another CRM? Connect it to Dante with Zapier and keep the two in step automatically. A deal won or a booking made in Dante can update your CRM, add a subscriber to your mailing list or post to your team’s chat, with no manual re-entry. Zapier connects Dante to thousands of apps, with free plans available.

What’s included:

  • Sync data with your existing CRM
  • Trigger workflows when deals and bookings change
  • Reduce manual data entry and errors

06Contact Management

Contacts Automatically Organised, Always Up to Date

Keep your contact records accurate without the admin. When someone books a course online, Dante updates their existing contact, or creates a new one, and links the booking to it, so your data stays clean, free of duplicates, and ready to use.

What’s included:

  • Contact details updated automatically
  • Less manual delegate entry
  • Bookings linked to contacts

Communication built in

Every Customer Conversation in One Training CRM

Send, store and track every email from the system your team already works in.

  1. 01Email Templates

    Branded Emails in a Few Clicks

    Select delegates on a schedule, choose a template, and every email is personalised with their name, course, venue and times. Preview it before it goes, then send it by email or text.

    What’s included:

    • Custom templates for every message
    • Preview before sending
    • Email or SMS
  2. 02Document Templates

    Certificates and Documents Generated in Seconds

    Generate certificates, ID cards and attendance summaries from your own document templates, filled in with each delegate's course details, ready to download, print or send.

    What’s included:

    • Your own branded templates
    • For one delegate or many
    • Ready to download straight away
  3. 03Email Logging & Tracking

    Every Email Logged and Tracked

    Every email and text sent is recorded as an action against the delegate and coordinator, with whether it was opened. Open any one to see exactly what was sent, to whom and with what attached.

    What’s included:

    • Logged against delegates and coordinators
    • Know when emails are opened
    • The full email, any time

Customer testimonials

Why Training Providers Choose Dante

Discover how training providers like you are saving time, scaling faster, and delivering better experiences with Dante’s all-in-one training management software.

Would recommend to everyone!

They were great in assisting us in getting the most out of the system and reduced our administration workload massively! It captures everything in great detail while being easy to use, we honestly could not recommend them more and intend to stay with Dante for many years to come!
Mike Manning Consultancy & Training Ltd
Excellent4.8 out of 5, based on 24 reviewsRead all on Capterra (opens in a new tab)
  • Capterra

    Fantastic System, Fantastic Team

    I would highly recommend if you run a training centre or sell courses of any description, then this is the product for you
    Tom W.September 2025Read on Capterra (opens in a new tab)
  • Capterra

    Exceptional customer service for a good price

    Brilliant customer service on a product which is both easy to familiarise yourself with at a fair price. I'd recommend.
    Dom B.September 2025Read on Capterra (opens in a new tab)
  • Capterra

    Training Management Software to drive business growth

    We reviewed several providers before settling on Dante - and only wish we'd found them sooner, as would have saved us a lot of time! We were not convinced by others on the market. The others didn't really tick all our boxes, required six months of setup, or offered vast services we didn't need. Dante solves straight forward problems for the training industry - and we wish we'd found them sooner!
    Sam M.September 2025Read on Capterra (opens in a new tab)

Frequently asked questions (FAQs)

Training CRM FAQs

Here you’ll find answers to common questions about our training CRM software, to help you choose the right fit for your organisation.

Can’t find your answer?

Talk to a real person in our UK-based team.

0117 405 8158
Can files be stored in the system?

Yes. The delegate management system has storage areas throughout, for companies, delegates, courses, schedules and bookings, and you can set permissions on each so users only see the files they’re allowed to.

There’s also a central file store in Maintenance for branded materials and documents to use in emails and other communications, keeping your files consistent, secure and easy to find.

Is Dante suitable for small training providers?

Dante works brilliantly for training providers of all sizes—from solo trainers and one-person operations right through to organisations with 100+ staff training tens of thousands of delegates every month.

Unlike other training CRM systems that charge per delegate or per course (which penalises your growth), Dante offers simple fixed-rate pricing starting at £70/month. As you scale from 50 courses a year to 5,000, your software costs stay predictable. The platform is powerful enough to handle complex multi-venue operations but intuitive enough that a solo trainer can start using it immediately without extensive training.

What if a delegate is in the system twice?

Merge the duplicate profiles. Dante combines their training history and key details into a single profile, so your records stay consistent and accurate.

What if delegates have special requirements?

Each delegate’s profile has a place to note special requirements or dietary needs. When that delegate is added to a schedule, an icon appears next to their name, so the trainer knows to review and accommodate them.

What is a training CRM?

A customer relationship management (CRM) system keeps all of your customer data in one place, so you can meet their needs, build stronger relationships and get the most from every customer.

Dante comes with a built-in training CRM to help you look after the people who matter most to your business, included in both pricing plans.

What training formats does Dante support?

Dante is built to handle the full spectrum of training delivery formats, giving you complete flexibility in how you run your business:

  • Course duration: One-day workshops through to multi-week programmes and ongoing training series
  • Delivery method: Face-to-face classroom training, fully virtual delivery, or hybrid blended learning
  • Attendance models: Public open courses, private corporate bookings, or one-to-one training sessions
  • Certification requirements: Initial certifications, mandatory refresher courses, and automatic renewal tracking
  • Venue complexity: Single-site operations, multi-location delivery, or on-site client premises training

Whether you’re running standardised public courses or delivering bespoke training programmes tailored to individual clients, Dante provides the structure and automation you need while remaining flexible enough to adapt to your specific business model.

Can Dante handle both online and classroom training?

Yes, absolutely. Dante treats virtual and in-person training identically—the only difference is the venue. You’ll manage tutor availability, delegate bookings, payments, and communications through the same streamlined workflow regardless of delivery format.

For virtual training, you can set up custom fields for Zoom or Teams meeting links that are automatically included in your joining instructions emails. You can even use Zapier to auto-generate meeting links when courses are scheduled. Whether you deliver purely classroom training, purely virtual, or a hybrid of both, Dante handles it all in one system—no separate tools or workarounds needed.

Can the system generate delegate ID cards?

Yes. Using document templates, Dante generates digital ID cards for delegates, with the photos you’ve taken of them. Download and print them if needed, so everyone on site is clearly identified and authorised.

Can we automate emails and text messages?

Yes. Automation rules send emails and texts for key moments such as joining instructions, start date reminders, certificates and expiry notices, a set number of days before or after a date, at the time you choose. Texts are charged at 5p each.

Can we set up workflows in the system?

Yes, with Actions. Set the tasks a course needs before and after it runs, and assign them. Each user sees how many actions they have outstanding, with a dashboard of their past, present and future tasks.

Where is my data hosted?

In the UK, on Microsoft Azure.

What happens to our data if we leave?

You own your data, always. Our comprehensive reporting tools allow you to export all your data from the training CRM whenever you need it – courses, delegates, bookings, financials, everything. If you need data in a specific format, our support team is always happy to assist.

We operate on rolling monthly contracts with no lock-in, so you’re never trapped. We’re confident in our product and our service, so we don’t need to hold your data hostage. If you decide Dante isn’t right for you, we’ll help ensure you have everything you need for a smooth transition.

Ready to Transform Your Training Business?

Optimise your training operations and automate business growth with Dante training management software.

In the past year, on Dante

Courses scheduled
150k+
Delegates trained
500k+
Revenue generated
£100m+
Days back per user
22+

Clash finder

⚑ 10
000

Right-click, press F, or switch on Flag to mark a double booking.